Speaker Schedule for Synergy Sessions Event

Here are highlights of our schedule for our two day Synergy Sessions Event. Some times may
change so please refer to the actual schedule you receive when you pick up your materials
at our registration desk in New Orleans.

To maximize interaction between attendees and exhibitors we will have all the exhibit booths
around the perimeter of the main room where the presentations are being delivered. This will
optimize time for attendees to visit with all the great exhibitors at this event.

Topics will be posted as the information is received from the speakers.

Tuesday May 13th 2008
7:15a - 8:00a

Continental Breakfast Sponsored by Dealer.com

8:00a - 8:20a

Multi Media Introduction and Welcome Message from Session Co-Hosts:  Sean V. Bradley, Susan Givens & Mark R. Dubis

8:20a - 8:50a

Session One- Charlie Vogelheim

8:50a - 9:50a

Session Two - Dean Evans and Mike DeCecco
Harness the Power of Search Engines and Your Website to Drive More Sales 
Learn how to lower your cost of leads by cutting advertising that doesn't work and learn cost effective ways to build, develop and manage a great search engine optimization program.

9:50a - 10:10a
Session Three - Jeff Clark
10:10a - 10:25a

Morning Coffee Break

10:25a - 11:25a

Session Four - Panel Discussion Co-moderated by Charlie Vogelheim of JD Power and Associates and DJ Harrington: Bill Finocchiaro - Peruzzi Toyota, Lindsay Toscano- Nelson Mazda, Ed Naczi Jr. -Herb Chambers Dealerships, and Jeff Kershner -Mile One Automotive and Joseph Cala Jr -Gateway Toyota

11:25a – 12:10p
Session Five- Tim James
12:10p - 1:05p

Luncheon sponsored by Dealer.com

1:05p – 1:35p

Session Six - Sean V. Bradley
The Power of Video Search Engine Optimization - Everything you wanted to know about VSEO but were too afraid to ask.

1:35p - 2:05p
Session Seven - Danny Alkassmi
2:05p –3:05p
Session Eight - Dale Pollak
Secret Strategies for Pre-owned Vehicle “Superstore” Success
Know how to drive traffic through the Internet and still achieve great profit
Today dealers are commonly asking two important questions: What happened to all the foot traffic in my used car department? And, how can I make any money if I have to price all my vehicles competitively on the Internet?
3:05p - 3:20p

Afternoon Refreshment Break

3:20p - 4:15p

Session Nine - Ken Potter

4:15p - 5:10p
Session Ten - Rich McCabe - DJ Harrington
7:00p - 9:00p

VIP Party Hosted by Dealer.com, TK Carsites &
Kaizen Multimedia
- Beverages, Snacks & Entertainment

Wednesday, May 14th 2008

7:15a - 8:00a

Continental Breakfast sponsored by Dealer.com

8:00a - 9:00a

Session One -Howard Polirer
Bridging the Communication Gap with Today's Car Shoppers
A Dealership guide on the holistic approach to selling cars in the Automotive Internet Age

9:00a - 10:00a Session Two -James Bradford
10:00a - 10:15a Morning Coffee Break
10:15a - 11:15a Session Three - DeVerl Austin

11:15a - 12:15p

Session Four - Sean V. Bradley
7 Habits of Highly Effective Online Dealerships
Leveraging the expertise of the Franklin Covey team Sean develops some strategies to insure productivity and effectives of your people.

12:15p - 1:15p

Luncheon sponsored by Dealer.com

1:15p – 2:10p

Session Five - Mark Dubis
Building and Protecting Your Personal Brand
In today's YouTube "instant damage" world what can you do to protect your personal reputation? If you aren't taking steps to be proactive-you're taking big risks.

2:10p –3:05p

Session Six - John Max Miller
So you say you're online. Are you really?
25 years ago, no one had a cell phone and now 8 year olds have them for security and fun.  Are you getting this? Deploying the best technology with the proper personnel can and will guarantee increased profits.

3:05p - 3:20p Afternoon Break
3:20p - 4:15p

Session Seven -Kevin Root

4:15p - 5:00p

Session Eight - Tom AzBill
CRM and Internet Lead Management is a critical part of any Internet department and can make or break a great month. Learn how to insure you maximize your efforts.

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For Event Information and Registration Call 888-815-4417


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