Get Your Used Inventory in Front of More Eyeballs with CarsDirect Used Listing Syndication
With so much attention on new car sales as a result of Cash for Clunkers, we think now is a good time to remember the importance of your used inventory and ensuring that your used inventory is supported by a solid marketing plan.
We’re constantly working to improve our used car listing products with improvements and new features to help you sell more cars. We’re especially excited about our latest innovation –syndicated used listings on the CarsDirect Automotive Network.
The Automotive Network is our portfolio of more than 90 popular auto enthusiast websites, including well-known names such as AudiWorld.com, ClubLexus.com, CorvetteForum.com, Ford-Trucks.com and ScionLife.com. Our portfolio is one of the largest collections of auto enthusiast sites in the world, and each site is home to a highly engaged group of auto enthusiasts that is passionate about cars.
Earlier this year, we rolled out used inventory listing syndication on many of our enthusiast sites. This gets our dealer partners’ used inventory in front of an expanded audience of highly engaged potential buyers by listing relevant pieces of used inventory on the appropriate enthusiast sites.
For example, our Maxima.org enthusiast site now features a section called “Dealer Listings” which lists only used Maximas listed by our dealer partners. Users can browse listings, and also narrow their search for used Maximas in their area by ZIP code. Our other enthusiast sites feature similar listings, tailored to the make or model each site is dedicated to.
Syndicated listings on our enthusiast sites is a no-charge enhancement to our used product. As always, listing your used inventory with CarsDirect exposes your listings to 25 million monthly online visitors on the CarsDirect.com Used Car Channel and our sister site SellMyCar.com. We think the addition of listings on our enthusiast sites provides even more value for your marketing dollar and, in turn, will help drive more sales.
If you’re interested in listing your used inventory with us, or would like more information about used listing syndication on our enthusiast sites, please contact Ken Potter at firstname.lastname@example.org or (310) 280-4282.
Vice President of Sales
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